01-11-2015, 03:38 PM
For the past decade, Google has been the default option in the Firefox search box. That’s about to change: Mozilla has announced that they’re dumping Google in favor of Yahoo! and Yandex. Eventually, the change could push nearly 400 million search users away from Google.
Initially, though, the deal will only impact Firefox users in the United States and Russia. Mozilla hasn’t altered their stance on user choice, though. Several additional search providers will still be available in the default Firefox installation, including DuckDuckGo, Bing, Twitter, Wikipedia, Amazon, and, yes, Google.
Why the change? Mozilla states in their announcement that it’s part of a new strategy: a “local and flexible approach to increase choice and innovation on the Web.” Clearly it’s also a way to generate revenue from more than one source. Over the last ten years, Mozilla has struggled to generate income from partners other than Google. That box appears to have been checked off now.
Mozilla also says that the deals with their new partners “[position] us to innovate and advance our mission in ways that best serve our users and the Web.”The fact that Mozilla and Google work on competing browsers and now mobile operating systems might have had some impact, but probably not all that much. Both Yandex and Baidu (which has been the Firefox default in China for a number of years) make their own browsers, too, and Baidu launched the Baidu Yi mobile OS back in 2011.
How big a deal is this, really? Google has got hundreds of millions of search users using Android phones, Chromebooks, and the Chrome browser. Google.com is still what a lot of people think is “the Internet,” and the only way to get to the web pages they want to visit.
Will they even notice Firefox users leaving? Of course, but Google has managed to claw back search users over the years and they’ll have a response. AdSense may just start pushing a whole lot more Chrome ads to users it detects running Firefox, for example.
Info Taken : www.google.com